For Brands

We simplify finance for rural India, from banking to bill payments

Our goal is to create a one-stop shop for all financial needs of rural consumers. A space where consumers are enabled to bank digitally and assisted for financial awareness.

Searching

Traditional financial channels are unable to tailor their approach

Typically, financial institutions have not been to reach rural consumers with customised offerings due to multiple limitations.

  • Limited reach - availability and accessibility issues
  • No direct connect with rural consumers
  • No access to consumer data
  • No technology connecting services to consumers
  • Lack of documentation

Challenges for financial inclusion in rural markets

Rural markets operate very differently from urban markets. While the government and RBI have created an ecosystem promoting rural finance, traditional financial brands are yet to capture this market fully. There are multiple challenges:

Sales
Awareness

Ineffective Mediums Used to Educate consumer about Financial Products & Services.

Information
Availability

The approach of typical finance brands is branch centric situated in towns and small cities, with different branches for different products.

Connection
Acceptability

Financial brands find it difficult to get security and trust rural consumers. There is also resistance to digitization and need for extensive documentation.

Channel
Accessibility

Accessibility is usually limited with branch locations beyond 30-40 kms. There is a lack of use of technology.

Tech
Affordability

The cost of operations and servicing rural consumers are not usually in favour of brands. Overall, the finance brand treats it as a low-gain market.

The StoreKing pyramid for rural marketing opportunity

Pyramid

How does StoreKing make financial inclusion easy in rural India ?

StoreKing creates digital financial touchpoints for rural consumers to simplify adoption and transactions. We work with financial institutions to offer a range of financial products to rural consumers - loans, insurance, savings and mutual funds.

Store
Branchless banking points
  • Bank account opening for reputed banks
  • Regular savings options for consumers
  • Fixed deposits & recurring deposits
Communication
Financial services
  • Insurances products – motor, home, health & life
  • Consumer loans – home, vehicle, education, gold & personal
  • Wealth management & investment products
  • SIP & mutual funds
  • Business loans
  • Consumer financing
Management
Product catalogs
  • Leading marketplace
  • Smartphone
  • Small & home appliances
  • Large appliances
  • Precious metals

How do financial service providers benefit with StoreKing?

The StoreKing platform offers financial institutions deep and wide reach into the rural pockets. It also helps companies access consumer data and trends to tailor effective financial products.

Finance
1
Consumer acquisition

Introduction to digital banking and
transactions plus referral acquisition

2
SK enables active banking

- Cash in/cash out facility
- Opening a bank account

3
Merchant acquisition

Who becomes an advocate for
financial inclusion and the
touchpoint for customer service.

4
StoreKing enables adoption & cross-selling

- Ecosystem for transaction
- awareness & acquisition
- Channel management

5
Partner-StoreKing integration

We onboard partners with shared
vision for rural financial solutions.

Introducing StoreKing One (SK1) Financial Hub

Storeking One empowers rural consumers to confidently transact, save, borrow and take well-informed decisions for their finances.

Finance Hub
  • The trusted financial advisor
  • Single stop shop for all financial services needs
  • Trained & certified professionals (25-35 year old, educated entrepreneurs)
  • Best-in-class banking experience for consumers
  • High involvement regularly visited touch point

StoreKing success stories

Explore to see how these institutions joined hands with us to take rural India financially forward.

Financial brands we work with

Brands Brands