Imagine the brand opportunity of connecting with 850 + million highly aspirational rural consumers! Total retail spending in rural India is set to cross $3000 billion in the next five years.
Today, rural consumers form 200+ million households. While they desire to own urban products and services, they are limited by availability, accessibility and affordability.
Urban India $396B Retail Spend
Rural India $484B Retail Spend (2018)
423 Cities
Urban India $396B Retail Spend
4,728 Towns
Rural India $484B Retail Spend (2018)
6,50,000 Villages
Rural India $484B Retail Spend (2018)
A large pie to India’s economy. The FMCG sector in rural and
semi-urban India is estimated to cross $100 billion
by 2025.
With a growing consumption demand in small towns and villages, rural consumer
markets are expected to grow faster than urban consumer markets.
India's GDP
FMCG Sales
Of Two Wheeler
Sales
Mobile
Subscribers
Rural Population
Despite rural market growth, popular e-commerce firms and payment companies still cater to a largely urban audience.
Even though there is market opportunity, serving the rural consumers comes with various challenges.
Insurance
Bank Accounts
Kisan Credit
Cards
Digital
Payment
Financial Investment
Their consumption patterns are increasingly mirroring that of urban consumers. Rural
consumers span across the spectrum of those who are brand conscious, experimenters and
brand loyalists. A large number of rural purchases are influenced by brand image, aesthetics
and functionality.
As the rural consumers and their environment evolves, these factors will be primary drivers for fueling growth in rural consumption behaviour.
Increasing Penetration of DTH, Content Consumption on Mobile
Rising Income Levels & Growing Disposable Incomes
Demand Replication due to nuclearization of Families
Every brand wants to connect to rural markets and consumers but are unable to due to the following factors:
Rural consumers travel to nearby cities to make bigger purchases
Distance travelled by customers to make bigger purchases
Only few rural consumers feel they get quality goods from their local retailer
The friendly neighbourhood store owner is the most important touchpoint to access rural
consumers. He faces no linguistic barriers, understands consumers’ needs and is familiar with
their cash-first behaviour. His relationship with consumers goes beyond transactions, as he also
serves as a point for social conversations.
StoreKing understands the power of a kirana owner’s reach and his consumer understanding.
We work with kirana store owners and tap into their market potential.
Approach for building a sustainable Rural Retail Ecosystem.
Rural consumers would continue to transact with rural kiranas and developing an ecosystem that helps consumers & retailers both is warranted
We are the only rural retail ecosystem which connects suppliers and financial institutions to rural
consumers. We make previously inaccessible rural consumers connect seamlessly with brands.
How do we do it? With our technology platform, we empower 6 million+
kirana stores in rural India to become assisted touchpoints, driving transactions of walk-in
consumers.
Based on the below four robust pillars, we are fueling the next level of growth in rural India.
App Ecosystem Powered by Inhouse Tech
All Orders are 100% Prepaid Orders
Reach Beyond Traditional Distribution Networks
Retail Asset Creation & Rural Marketing
App Ecosystem Powered by Inhouse Tech
All Orders are 100%
Prepaid
Retail Assets
& Rural Marketing
Two Wheeler, Four Wheeler and Shop Insurance.
We are the biggest and the only player in the technologically-driven rural distribution network space. At StoreKing, we are redefining rural commerce, one kirana store at a time.
Daily footfall
Stores (Kiranas)
Transactions / Day
Pincode
Districts
States
Warehouses
From Hadinbal to Batlawadi, we take brands to the remotest regions. Our clients range across industries - e-commerce, insurance and lending services, travel services, mobile wallets and digital services. In our journey, we have also acted as rural data and insight providers for a lot of organisations in India to help them uncover the potential of rural markets.
We are not just supply partners for kirana store owners, but work with them to amplify their aspirations and income.
I am a distributor of StoreKing in KGF,Kolar District. StoreKing is a digitized platform and has a mobile app which enables retailers to place orders easily. Retailers need not go to multiple points to purchase stocks to their stores they can place orders 24x7 and purchase exactly what they need. They can earn better profits with lesser investment. I am covering about 10-15 Kms radius from KGF, earlier retailers used to purchase goods from wholesalers nearby and they had to carry everything back on their own, now with the StoreKing business,they can place orders from wherever they are and get the products delivered to their doorstep. With the new concept of StoreKing called Super Franchise, we are able to deliver the products to retailers in less than 24 hours of orders being placed. This helped me doubling my business in a very short span of time.
I'm very happy to partner with storeking. Our storeking app is very easy to use and place an orders.On time we are receiveing our customer requesting products with our DC/ MSF.Storeking is platform where we can buy all kind of products instead of visiting multiple distributors.This Storeking helps increasing my sales activities day by day.
My name is Suneetha. I own mounika fancy and money transfer, store TADA.
We have been running this store for the last three years,and it's doing good profits.
Any issues that we or our customers face, Delar will help us to solve all the problems over the phone or sometimes in person. People from the head office do visit the store occasionally.
Loans are helping us on time, We are paying back EMI weekly without fail. Before taking the loan our monthly turnover was 5 lakhs. We have developed our business after taking the
Loan, now the turnover monthly has increased to 25 lakhs. It is really helping improve our business because of the loan given to us.
We are doing good business in products as well, the biscuits division.
Thanks for all the good work and support from Store King.
To add value to our rural consumers and partners, we have created strategic initiatives and programs. From unique reward systems to building the largest rural marketplace, we are constantly thinking, ‘How to get more insights and drive rural market growth?’.
Our relationship with kirana stores goes beyond transactions. We engage with them via gamification and contests to create a sense of belonging. This initiative helps us with data gathering from kirana store retailers across India.
Rural India’s first ever loyalty program that rewards consumers and kirana store owners to transact on and refer StoreKing. Created to offer exclusive benefits to our users and ensure they are deeply connected with the brand.
India’s largest marketplace to help rural consumers connect with buyers and sellers online. With Bazaar, kirana store owners get a new opportunity to sell their local products and services, not just in their village but across the nation.
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Overcoming engagement barriers for rural consumers. End to end managed via Technology
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