From Kiranas to
Clicks - How
Small-Town
Customers
Now Buy Daily Needs
Over 60% of new online shoppers are from Tier-2 towns or smaller. They're now comfortable with apps and digital payments.
Seeing friends or family in cities order online sets a new expectation in small towns too.
From tea, sugar, and toothpaste to rice and oil — daily essentials are now ordered via phone.
Customer no longer ask "what's available?" — they want to browse, choose, & place the order themselves.
Kirana knows every customer, every lane, and every product that sells
The Winning Combo
= Your
Kirana + CLUB App
DISCOVER & SCAN
SIGN UP & BROWSE
ADD TO CART &
PLACE ORDER
LOCAL RETAILER,
PACKS & DELIVERS
CUSTOMER DOORSTEPS IN 30 MINUTES
EARN COIN &
REPEAT
DISCOVER & SCAN
SIGN UP & BROWSE
ADD TO CART &
PLACE ORDER
LOCAL RETAILER,
PACKS & DELIVERS
CUSTOMER DOORSTEPS IN 30 MINUTES
EARN COIN &
REPEAT