Left Right

From Kirana to Click – Small-Town Shopping Just Went Online

Why Walk to Store When a Store Can Come to You!

How Customers Now Expect Everything at Their Doorstep

From Kiranas to Clicks - How Small-Town Customers Now Buy Daily Needs

Digital First

Over 60% of new online shoppers are from Tier-2 towns or smaller. They're now comfortable with apps and digital payments.

Rising Expectations

Seeing friends or family in cities order online sets a new expectation in small towns too.

Everyday Needs Go Online

From tea, sugar, and toothpaste to rice and oil — daily essentials are now ordered via phone.

From Assisted to Self-Serve

Customer no longer ask "what's available?" — they want to browse, choose, & place the order themselves.

Only Kiranas Can Truly
Deliver Grocery to Every Home

Kirana knows every customer, every lane, and every product that sells

Local Trust
Knows Every Household
Built-in Relationship
Personal Support
Loyal Customer Base
Custom-Tailored Product Selection
Fast Delivery

Customers Still Trust Local Stores — They Just Want to be Online

The Winning Combo
= Your Kirana + CLUB App

1

DISCOVER & SCAN

2

SIGN UP & BROWSE

3

ADD TO CART &
PLACE ORDER

4

LOCAL RETAILER,
PACKS & DELIVERS

5

CUSTOMER DOORSTEPS IN 30 MINUTES

6

EARN COIN &
REPEAT

When your trusted store comes to your home, shopping feels effortless.