Customers shopping at local kirana store in small-town India Customers enjoying online shopping experience through StoreKing CLUB platform
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From Kirana to Click – Small-Town Shopping Just Went Online

Why Walk to Store When a Store Can Come to You!

How Customers Now Expect Everything at Their Doorstep

From Kiranas to Clicks - How Small-Town Customers Now Buy Daily Needs

Digital First

Over 60% of new online shoppers are from Tier-2 towns or smaller. They're now comfortable with apps and digital payments.

Rising customer expectations in small-town India

Rising Expectations

Seeing friends or family in cities order online sets a new expectation in small towns too.

Everyday Needs Go Online

From tea, sugar, and toothpaste to rice and oil — daily essentials are now ordered via phone.

From Assisted to Self-Serve

Customer no longer ask "what's available?" — they want to browse, choose, & place the order themselves.

Only Kiranas Can Truly
Deliver Grocery to Every Home

Kirana knows every customer, every lane, and every product that sells

Local Trust
Knows Every Household
Built-in Relationship
Personal Support
Loyal Customer Base
Custom-Tailored Product Selection
Fast Delivery

Customers Still Trust Local Stores — They Just Want to be Online

The Winning Combo
= Your Kirana + CLUB App

1 Discover and scan QR code to join CLUB

DISCOVER & SCAN

2 Sign up and browse products on CLUB

SIGN UP & BROWSE

3 Place order through CLUB app

ADD TO CART &
PLACE ORDER

4 Store packs and delivers orders

LOCAL RETAILER,
PACKS & DELIVERS

5 Orders delivered to customer doorstep

CUSTOMER DOORSTEPS IN 30 MINUTES

6 Earn CLUB coins and repeat purchases

EARN COIN &
REPEAT

Shopping feels effortless with CLUB

When your trusted store comes to your home, shopping feels effortless.

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