Your Retail Gateway & Digital Distribution Channel to 8,000+ Small Towns

Get instant access to India’s fastest-growing consumer base - tap in with zero warehousing, zero logistics hassle.

Promising Small Towns, Still Underserved

Old-age distribution can’t see the consumer, But the opportunity is huge.

The flow today (who’s stuck where)

Transforming Small Town Retail via StoreKing Channel

Kiranas as StoreKing's Core to reach customers

Empowering Kiranas: StoreKing’s Tech-Driven Platform for Small Town Retail Transformation

  • Consumer Preference & Consumption
  • Optimal Assortment for Market Clusters
  • Secondary & Tertiary Data

ACCESS TO DATA
& TRENDS

  • Optimal Retailer Assortment
  • Tailored Products for Rural Consumer

CATALOG

  • Focus on Rural WOD
  • Kirana Acquisition & Onboarding
  • Robust Validation / Verification

KIRANA ACQUISITON
ON PLATFORM

  • Quick Fulfilment
  • Tech Driven Distribution
  • POS Enabled
  • End to End Visibility

EFFICIENT SUPPLY
CHAIN

StoreKing Advantage - What Brands Get with StoreKing

Access • Visibility • Velocity - One Ecosystem that helps manage channels more effectively

DEMAND LED

All Order generated directly by Retailers. No Push Sales

Access to Data : Market/ Retailer Potential to maintain Hygiene Checks

CHANNEL HYGIENE

Billing Transparency System Driven Invoicing

All Transactions are Recorded

LEAN DISTRIBUTION

Stocks Billing Directly to Kiranas. No Middleman

No Intermediaries like other Multilayered Distribution Networks

GRANULAR VISIBILITY

Detailed visibility. Town, District, City, Retailer, Pincode

Kiranas onboarded as Franchises. Checklist for Store Authenticity

Brand Awareness

Eyeballs, Impressions. Brand Awareness for consumer who were hard to reach

Customer Acquisition

Acquire Customers efficiently & convert to Brand Loyalist. Cost Effective

Market / Mind Share

Flank Competition, Convert Potential Consumers & Increase Brand Adoption

Product Promotion

Drive Product Awareness / Promotion in Unfamiliar / Underserved Markets

Brand Stickiness / Loyalty

Monitor & Direct Consumer Journey & Brand Loyalty. Drive Repeat Purchases.

Consumer Data Insights

Access to Consumer Data Insights to help you understand the small town consumers better

Unlocking Small Town Retail Intelligence

Connecting Brands and Retailers To Customers Through StoreKing’s Advanced Technology and End-to-End Distribution

STOCK PLANNING & PLACEMENT

Demand Estimation via Primary Research, Consumer Insights, Market Trend, Seasonality etc

  • Demand Surveys


  • Historic Data


  • Promotional Campaigns

Solving Challenges of Availability & Ensuring In-stock status at Stores

TARGETTED MARKETING CAMPAIGN

Targetted Marketing Campaigns based on store proximity. Leverage on Consumer Data

  • Consumer Segments


  • Consumer Data


  • Store Proximity

Reach different segments (geo, purchase pattern etc) via different campaigns

TRACKING & DETAILED ANALYTICS

End to End consumer Tracking Detailed Campaign Visibility for better decision making

  • Maximize Exposure


  • Optimize Conversion

Optimize Outreach. Track performance from Awareness to Purchase

Market Study Snapshot: Real Small Town Insights

How We Study the Market — actionable, brand-level data from our in-depth market research

SUB CATEGORY MIX

PURCHASE BEHAVIOUR

This is how our market study looks like

Sample output from StoreKing’s small town retail research

Trusted by 650+ Brands

Ready to Win in
Small-Town India?

Your brand deserves more than a shelf—it deserves a loyal customer base, a conversation, & a connection.