We meet customers where they already are - Small Town Screens
CLUB’s growth starts with the most powerful tool in small towns: a one-ring missed call. One ring from your phone — and the customer is connected to CLUB
Once the customer is onboarded, WhatsApp becomes our way to stay in touch — helpful. Customers receive relevant messages in the language they speak at home.Also Customers can send a message anytime on WhatsApp, Conversational Both ways.
Each Retailer Has Their Own QR Code - Displayed at shops, shared on WhatsApp, or printed on flyers — one scan connects a customer to a known trusted store in their town.
CLUB’s presence on social platforms is rooted in trust, relatability, and relevance. Short, fun videos explain how CLUB works, introduce discounts, and showcase real users from the same region.
We’re Not Just Online — We’re in the Heart of the Town
Billboards
& Hoardings in High-Footfall Areas
CLUB
Experience Zones (Digital Screens)
Flyer
Distribution in Local Language
Auto
Rickshaw Announcements
Word-of-Mouth
& Door to Door Promotion
Community
Engagement Activities
Morning
Billboard on the way to work
Noon
CLUB Auto passing by & got Flyer about CLUB
Evening
On the way back from work, saw CLUB Experience Zone. Reached out to Retailer, scanned QR, received WhatsApp.
Night
Downloaded App, browsed products & placed an order
In Small Towns, They Follow People They Trust.
Within the CLUB App,
Owners set up their CLUB
Many CLUB Owners act as
informal
support — telling about offers, deals,
answering product queries, helping with
reorders, & reminding about coins.
Each CLUB Owner gets
a unique QR/poster
Every new customer
mapped
under them earns CLUB Coins
for joining & every purchase
Within the CLUB App, Owners set up
their CLUB
Many CLUB Owners act as
informal
support — telling about offers,
deals, answering product queries,
helping with reorders, & reminding
about coins.
Every new customer mapped
under them
earns CLUB Coins for joining & every
purchase
Focus on building long-term loyalty, offers & retention that works
A Coin That Keeps Customers Coming Back - & Brings New Ones In
Place Order
Earn Coins
Redeem Coins
Every time a customer places an order or refers someone, they earn CLUB Coins.
A customer refers a friend or family member using their QR or invite link — both earn coins.
The customer is nudged via WhatsApp or CLUB App — they place another order & earn more coins.
On their next order, coins are applied to reduce the bill. This increases conversion and satisfaction
Customers can browse a dedicated CLUB Coin Store and redeem their coins for exclusive items or bundles.
Coins are deducted when used - but always with confirmation and delight.
Trusted referrals, Relevant communication, and Rewarding behavior - a new kind of growth happens.
