Enjoy direct reach, higher brand awareness, loyalty and consumer data. StoreKing helps brands set a new pace for their business. We connect them directly
to underserved small town consumers across 200+ million households.
We do this by enabling our large network of connected small town kirana stores to source an
assortment of products directly from brands. Technology powers this at every
stage and brands enjoy full visibility of the distribution channel and consumer insights.
Traditionally, kirana stores who are the primary source of purchase for small town consumers, have not connected directly with brands. Instead, they source from wholesalers and alternate discount channels. While the small town consumer has been ready to experience urban brands, the lack of availability and accessibility has kept the market largely untapped due to various reasons:
In spite of being a huge market opportunity, entering and engaging with the small town consumer has not been easy for brands due to the following factors:
Direct channel doesn’t find small town kiranas economically viable and stops at the district or taluka level.
Brands have been unable to establish control and connect due to an indirect, broken multi-tiered distribution.
The presence of wholesalers as middlemen has kept brands away from connecting with consumers.
Brands lack access to tertiary data from small town consumers or secondary data from small town kirana stores.
There has been no digital platform that connected kirana stores to brands directly.
Credit by channel is offered to select kirana stores. The channel is not driven by reach but by volumes.
Direct channel doesn’t find small town kiranas economically viable and stops at the district or taluka level.
Brands have been unable to establish control and connect due to an indirect, broken multi-tiered distribution.
The presence of wholesalers as middlemen has kept brands away from connecting with consumers.
Brands lack access to tertiary data from small town consumers or secondary data from small town kirana stores.
There has been no digital platform that connected kirana stores to brands directly.
Credit by channel is offered to select kirana stores. The channel is not driven by reach but by volumes.
The kirana is a brand’s gateway to a previously unaddressed market.
We take brands beyond districts and talukas, serving the remotest villages with a population of even 800 people. Through StoreKing, 6 million+ kirana stores get connected to 850 million+ small town population, giving brands the widest reach.
Our robust value chain ensures quick fulfillment of orders and simplifies a kirana store’s workings. An overview of how our small town operations and ecosystem works.
StoreKing takes care of all aspects of small town distribution, marketing and payments so that brands can focus on the art of selling.
App ecosystem powered by inhouse tech
All orders are 100% prepaid
Reach beyond traditional distribution networks
Retail asset creation & small town marketing
Our platform connects every kirana store with the brand directly to enable selling an extensive catalog to small town consumers. It also supports brands to devise data-guided product and sales strategies.
As the biggest and the only technologically-driven small town retail platform, StoreKing helps brands get a larger share of the small town retail market pie. This ecosystem also helps brands manage their channels more effectively.
Visibility of stock movement & channel inventory
We ensure end-to-end fulfilment, delivering stocks to the kiranas’ door step. Get detailed information at every step and visibility of the town, district, city, retailer and pincode.
Price hygiene & channel parity
You can manage price changes via our digital platform. We ensure transparent pricing visible to all stakeholders and a record of all transactions (that are cashless!)
Demand led ordering & fulfilment
All orders are genuine and generated directly by the retailers. We do not encourage push sales. You get complete access to the market and retailer data.
No intermediaries or wholesale
Goodbye multi-layered distribution networks. Stocks are billed directly to kiranas, with an option to limit order sizes for different retailers.
No unauthorized schemes & support
OTP activation based payout structures on systems powered by technology ensure complete transparency.
No credit. All prepaid orders
Ensuring robust payments with working capital assistance offered by leading NBFCs.
Detailed sales insights
StoreKing’s dashboard gives brands granular visibility of category-wise sales, count of pincodes under each Tier and historic trends.
Visibility of stock movement & channel inventory
We ensure end-to-end fulfilment, delivering stocks to the kiranas’ door step. Get detailed information at every step and visibility of the town, district, city, retailer and pincode.
Price hygiene & channel parity
You can manage price changes via our digital platform. We ensure transparent pricing visible to all stakeholders and a record of all transactions (that are cashless!)
Demand led ordering & fulfilment
All orders are genuine and generated directly by the retailers. We do not encourage push sales. You get complete access to the market and retailer data.
No intermediaries or wholesale
Goodbye multi-layered distribution networks. Stocks are billed directly to kiranas, with an option to limit order sizes for different retailers.
No unauthorized schemes & support
OTP activation based payout structures on systems powered by technology ensure complete transparency.
No credit. All prepaid orders
Ensuring robust payments with working capital assistance offered by leading NBFCs.
Detailed sales insights
StoreKing’s dashboard gives brands granular visibility of category-wise sales, count of pincodes under each Tier and historic trends.
We’re transforming the small town retail landscape by simplifying a previously complex ecosystem. Our model is a win-win for everyone involved.
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Explore why these brands chose StoreKing, overcame the challenges of catering to the small town markets and what they achieved.
StoreKing became Walmart’s exclusive partner in 2019 to supply various products and brands across all regions in India. With this partnership, StoreKing strengthened its supply chain while increasing the market reach of Walmart’s product range. StoreKing with Walmart’s strong retail background helped in fulfilling the requirements of small town India with its great products available at affordable prices.
Choco Royale is an Indian based manufacturer of chocolate items. Through StoreKing, Choco Royale were the first to launch centre filled chocolates in small town India. Business soared when they joined hands with StoreKing around November 2018. The products of Choco Royale were sold on a daily basis through 400 distributor partners for StoreKing and over 1500 retail franchisee partners across India.
Detel India launched the cheapest 32 inch Full HD TV in India in 2018. With the objective of increasing its market reach, Detel India partnered with StoreKing to achieve its business objectives. With StoreKing’s presence spread over 2600 towns across India and a strong franchise network of over 48,000 retailers, StoreKing helped expand Detel’s market reach massively.
Though Paper boat didn’t have a direct relationship with StoreKing, StoreKing through its distribution partners helped increase the products market reach along with its sales in regions the company didn’t have a direct presence. This was validated when the company’s own internal assessment team found Paper Boat products selling successfully in small town India because of StoreKing’s efforts.
To add value to our small town consumers and partners, we have created strategic initiatives and programs. From unique reward systems to building the largest small town marketplace, we are constantly thinking, ‘How to get more insights and drive small town market growth?’.
Our relationship with kirana stores goes beyond transactions. We engage with them via gamification and contests to create a sense of belonging. This initiative helps us with data gathering from kirana store retailers across India.
Small Town India’s first ever loyalty program that rewards consumers and kirana store owners to transact on and refer StoreKing. Created to offer exclusive benefits to our users and ensure they are deeply connected with the brand.
India’s largest marketplace to help small town consumers connect with buyers and sellers online. With Bazaar, kirana store owners get a new opportunity to sell their local products and services, not just in their village but across the nation.
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