We understand rural India like no one else does.

We are StoreKing,

And our goal is to make a rural store a king. We are a technology-enabled platform that connects the dots to transform rural marketing.

Rural consumers... Rural kirana store owners... Global brands

We bridge the gap between underserved rural consumers and create access for companies, opening the doors of the remotest villages.

What acts as a lynchpin in this process is our partners, the rural kirana store owners. These retailers who earlier had no access to brands, and primarily depended on wholesale channels, are now turning their stores into virtual supermarkets with the StoreKing App. Because, our platform connects each kirana with the brand directly and helps the brand devise data-guided product and sales strategies.

With our unique technology, we have simplified rural distribution for brands, which was earlier broken and would limit the brand’s access to rural markets. Our platform is designed to overcome innate challenges for rural distribution and consumer engagement even in the remotest parts of the country.

The four pillars that enable StoreKing to overcome the barriers to rural markets are:

Technology
Technology

App ecosystem powered by inhouse tech

Payments
Payments

All orders are 100% prepaid

Logistics
Logistics

Reach beyond traditional distribution networks

Marketing
Marketing

Retail asset creation & rural marketing

Our vision

Our Vision

We want to be India's largest retail company reaching out to 70% of India's population by 2021. StoreKing aims to be the digital touch point for rural India by enabling them to access technology, while focusing on connecting brands with consumers.

Our core values

StoreKing’s commitment to professional and personal growth are driven by our values.

Genuine
Be genuine

To show a deep sense of self-respect and personal worth with one’s own work, beliefs and the organisation. To be confident in yourself.

Think Disruptive
Think disruptive

Be able to think of unconventional strategies or ideas that can produce exciting and unexpected solutions.

Dream
Dream big

Be bold enough to aim beyond the boundaries of reasoning and pursue those goals with a firm and unbending conviction.

Act Now
Act now

Be able to rapidly respond to change; be agile in thoughts and actions and be capable of taking quick but thoughtful decisions.

Frugal
Be frugal

Be driven by a sense of high value in return of low spends of our own resources. Being able to assess the bigger picture and prioritise the expense of resources.

Humble
Do good, stay humble

Be able to keep the focus away from self and give focus to others and their needs. It's not about thinking any less of oneself.

Our journey

We celebrate every milestone and learn from every stumbling block.

Flag

2012

  • StoreKing was founded with a vision of digitizing the rural markets, with ~200 stores in Karnataka.
  • Received seed investment from Mangrove Capital.
Flag

2013

  • Scaled to 800+ stores expanding to other states - Andhra Pradesh, Tamil Nadu and Kerala, covering 500 towns
Flag

2014

  • Launch of StoreKing APP with kirana sign-ups increasing 6X.
  • 2000+ kiosks installed with 500 brands on the platform.
  • Received $4 million funding from Mangrove Capital..
Flag

2015

  • Partnered with PAYTM, Shopclues, Delight Foods, Baby Oye and many other online brands, with 8000+ stores covering the states of Goa, Maharashtra & Telangana.
Flag

2016

  • Partnered with Amazon.
  • Launched in the states of Gujarat and Madhya Pradesh, increasing to 18,000+ stores.
  • Received $16 million funding from Axiata Group.
  • Introduced Domestic Money Transfer as a new service.
Flag

2017

  • Partnered with Xiaomi, creating exclusive experience centres in rural markets
Flag

2018

  • StoreKing Marketplace Launch.
  • Piloted lending services.
  • Awarded as "Startups to Watch", "Startup 50" & Guinness World Record
Flag

2019

  • Turn over 3000CR expansion to 9 states FMCG first 1000+ Super Franchisees/50k Franchisees/500+ team members
  • Walmart Association/HDFC Bank Association
  • CMG Invested
  • Launched StoreKing One (SK1)
Flag

2012

  • StoreKing was founded with a vision of digitizing the rural markets, with ~200 stores in Karnataka.
  • Received seed investment from Mangrove Capital.
Flag

2013

  • Scaled to 800+ stores expanding to other states - Andhra Pradesh, Tamil Nadu and Kerala, covering 500 towns
Flag

2014

  • Launch of StoreKing APP with kirana sign-ups increasing 6X.
  • 2000+ kiosks installed with 500 brands on the platform.
  • Received $4 million funding from Mangrove Capital..
Flag

2015

  • Partnered with PAYTM, Shopclues, Delight Foods, Baby Oye and many other online brands, with 8000+ stores covering the states of Goa, Maharashtra & Telangana.
Flag

2016

  • Partnered with Amazon.
  • Launched in the states of Gujarat and Madhya Pradesh, increasing to 18,000+ stores.
  • Received $16 million funding from Axiata Group.
  • Introduced Domestic Money Transfer as a new service.
Flag

2017

  • Partnered with Xiaomi, creating exclusive experience centres in rural markets
Flag

2018

  • StoreKing Marketplace Launch.
  • Piloted lending services.
  • Awarded as "Startups to Watch", "Startup 50" & Guinness World Record
Flag

2019

  • Turn over 3000CR Expansion to 9 States FMCG first 1000+ Super Franchisees/50k Franchisees/500+ Team members
  • Walmart Association/HDFC Bank Association
  • CMG Invested
  • Launched StoreKing One (SK1)
SK Crew

We’re a bunch of driven people, at work and at play

From leadership meets to offsite team building activities, we like to bond over coffee and conversations.

Team
Team
Team
Team

Our investors

Axita
Capital
Mangrove
Work With Us

Want to join the rural revolution?

We’re looking for smart problem solvers who can help us build the future of a digital rural India.