Amazon, with ?as vision to be Earth’s most customer centric company; to build a place where people come to find and discover virtually anything they want to buy online. With, they ?endeavour to build that same destination in India by giving customers more of what they want vast selection, low prices, fast and reliable delivery, and a trusted and convenient online shopping experience. For them ?building a brand in rural India poses a challenge because of poor Internet connections, language barriers and a general mistrust of online shopping. Partnership with StoreKing ?is the latest instance for them to successfully localize in India